In order to design software, developers must first understand the task at hand (the business need), break the task down into its component parts, and ...

So, you purchased a new marketing resource management solution. Now what?

For distributed marketing managers struggling to balance reporting, oversight, and creative delivery, marketing resource management (MRM) software can...

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indi...

If there's one thing your brand marketing team and all of your local marketers can agree on, it's the idea that your technology should be flexible. Us...

Brand managers for distributed enterprise brands are in charge of marketing initiatives that may reach thousands or even millions of consumers. Enterp...

As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

To maximize marketplace competitiveness, the most successful multi-located brands are producing more creative and marketing assets than ever before. N...