Test automation is a means of testing software, by using software other than the software being tested, to automate repetitive tasks in a formalized p...

Have your local marketers gone rogue?

Enterprise marketing management (EMM) is an incredibly important and highly visible business function: one whose effects can be felt throughout the en...

With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...

How can large finance brands attract and retain more customers this year?

Franchise marketing systems are becoming more important to corporations with multiple locations. Franchise marketing has traditionally been a corporat...

It's no secret that the popularity of newspapers and magazines is on a steep decline. And while this may seem like the death of print marketing, it's ...

Are you ready to scale your multi-located enterprise just like the world's most successful businesses including Marriott, Polaris, The Melting Pot, an...