The U.S. travel industry is one of the fastest-growing markets in the world. Only the best hotel brands with exceptional local marketing are able to k...
For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...
As a brand manager, you face an enormous amount of pressure. A recent study found that brand management keeps over 25% of business executives up at ni...
As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...
This year, more than 1,000 internationally recognized enterprises applied for Entrepreneur's Franchise 500. Forty years after the very first Franchise...
Helping your local franchisees market themselves effectively has always been an enormous challenge—and it’s getting more complex every day. After all,...
