In today's market of globalization and eCommerce, customers are used to getting what they want when they want it. Brands all around the world have cau...

Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durabl...

Brand consistency is the bedrock of any successful marketing strategy, particularly for businesses managing multiple locations or franchises. The chal...

Automation has become an indispensable tool for franchise businesses hoping to streamline operations and charge up their local marketing efforts. As l...

Technology analysts have predicted that artificial intelligence (AI) will transform pretty much every domain of human activity.

It can feel almost impossible to achieve brand consistency across multiple franchise locations, especially if your franchise network is large. As comp...

Marketing is never easy, but franchise marketers in particular are plagued by a unique challenge. How can corporate headquarters maintain brand consis...

Maintaining a consistent and strong brand identity across various channels and locations for many distributed brands can become a significant challeng...