If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...

You’ve heard the hype—and the horror stories. Now it’s time to get to work using AI features in your local marketing system to save your brand team pr...

When you're supporting a large community of local marketers, approval workflow processes can be a critical brand management tool. They can also be the...

New York, NY – October 1, 2024 – Pica9, an industry leader in local marketing automation, is proud to announce that its flagship platform, CampaignDri...

If you’ve ever worked in the Support Center for a multi-unit restaurant brand, then you’re familiar with the perennial challenge of building localized...

In today's market of globalization and eCommerce, customers are used to getting what they want when they want it. Brands all around the world have cau...

Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durabl...

Brand consistency is the bedrock of any successful marketing strategy, particularly for businesses managing multiple locations or franchises. The chal...