DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

Over the past two decades, we've studied DAM usage across more than 250,000 businesses, from mom and pop retailers and franchisees, to the in-house ag...

In the past decade, digital and print marketing has experienced many new and exciting innovations. From the rise of social media to artificial intelli...

Does co-branding really work?

What's the difference between brand recognition vs. brand awareness? It's a question that we get all the time and the answer might actually surprise y...

What is omnichannel marketing? You've heard the phrase before, right?