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By Kevin Groome on September 28, 2020

DAM User Adoption: Is Your Digital Asset Management Solution Becoming A Zombie?

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Picture of Kevin Groome
By Kevin Groome
on September 28, 2020

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

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By Parris Johnson
on July 28, 2020

Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, di...

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Pica9
on June 15, 2020

Over the past two decades, we've studied DAM usage across more than 250,000 businesses, from mom and pop retailers and franchisees, to the in-house ag...

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By Pica9
on March 26, 2020

In the past decade, digital and print marketing has experienced many new and exciting innovations. From the rise of social media to artificial intelli...

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By Pica9
on March 17, 2020

What's the difference between brand recognition vs. brand awareness? It's a question that we get all the time and the answer might actually surprise y...

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By Pica9
on March 13, 2020

What is omnichannel marketing? You've heard the phrase before, right?

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