For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

Print advertising isn’t going anywhere soon, especially not for restauranteurs. For the $799 billion restaurant industry, print marketing collateral p...

Are you a brand manager at a multi-located restaurant franchise? Here are the top restaurant marketing tools you should invest in!

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, di...

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...