Have you ever seen an example of great local marketing done by a franchise brand?

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

Print advertising isn’t going anywhere soon, especially not for restauranteurs. For the $799 billion restaurant industry, print marketing collateral p...

Are you a brand manager at a multi-located restaurant franchise? Here are the top restaurant marketing tools you should invest in!

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...