Template installation is a crucial step in the local marketing automation process.

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

If a world-renowned expert in astronomy were to make a prediction about our celestial future, there's a good chance that this expert would be wrong.

From franchise owners to dealers, the success of your brand lies in the hands of your local marketers.

I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

Have you ever seen an example of great local marketing done by a franchise brand?

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...