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By Kevin Groome on June 01, 2021

Getting Your Brand-to-Local Marketing Strategy Just Right

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Picture of Kevin Groome
By Kevin Groome
on June 01, 2021

Our post on barriers to brand-to-local success generated a lot of discussion in the CampaignDrive admin community. I heard from designers who talked a...

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By Pica9
on May 23, 2021

Digital asset management (DAM) tools help streamline and speed up content production for marketers, designers, and local affiliates.

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By Pica9
on May 16, 2021

Brand compliance systems help businesses maintain and monitor distributed visual assets across tens, hundreds, or even thousands of franchises. These ...

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By Pica9
on May 11, 2021

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

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By Kevin Groome
on May 05, 2021

In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...

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By Parris Johnson
on May 02, 2021

Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local...

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Picture of Kevin Groome
By Kevin Groome
on April 15, 2021

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

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By Pica9
on March 13, 2021

As a brand manager, it can sometimes be hard to appreciate great marketing for what it is. You know first-hand the amount of approvals, coordination, ...

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