With customer journeys becoming more self-directed than ever before, the importance of marketing collateral—once seen as a handmaiden to the flashier ...

Our post on barriers to brand-to-local success generated a lot of discussion in the CampaignDrive admin community. I heard from designers who talked a...

Digital asset management (DAM) tools help streamline and speed up content production for marketers, designers, and local affiliates.

Brand compliance systems help businesses maintain and monitor distributed visual assets across tens, hundreds, or even thousands of franchises. These ...

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

In my role as Chief Evangelist for Pica9, I encounter hundreds of companies every year that are intent on improving their brand-to-local support and e...

Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local...

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...