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Sarah Bright Sarah Bright
Marketing Manager, Pica9
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By Sarah Bright on December 16, 2024

The Unsung Hero of Distributed Marketing: Why Content Governance Matters

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By Sarah Bright
on December 16, 2024

In the realm of distributed marketing, ensuring your brand's message remains consistent across different regions and channels can be like conducting a...

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By Sarah Bright
on August 25, 2024

Brand consistency is the bedrock of any successful marketing strategy, particularly for businesses managing multiple locations or franchises. The chal...

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By Sarah Bright
on August 25, 2024

Automation has become an indispensable tool for franchise businesses hoping to streamline operations and charge up their local marketing efforts. As l...

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By Sarah Bright
on August 06, 2024

It can feel almost impossible to achieve brand consistency across multiple franchise locations, especially if your franchise network is large. As comp...

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By Sarah Bright
on July 30, 2024

Marketing is never easy, but franchise marketers in particular are plagued by a unique challenge. How can corporate headquarters maintain brand consis...

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By Sarah Bright
on July 24, 2024

Maintaining a consistent and strong brand identity across various channels and locations for many distributed brands can become a significant challeng...

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By Sarah Bright
on June 25, 2024

Every marketer knows the importance of audience targeting. To relate to your customer's needs and experiences, your brand needs to be able to speak to...

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By Sarah Bright
on June 24, 2024

As a franchise marketer, you know how frustrating it is to invest time and effort in building out a whole library of brand assets and guidelines only ...

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