Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...
Personalization in marketing leads to an average sales lift of 19 percent. As brands work to create customized digital customer experiences, there’s a...
You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana...
In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...
Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...
Maintaining a consistent brand image while enabling local marketing efforts can be a challenging tightrope walk. Many brands face the dilemma of ensur...
