Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
What is Local Franchise Marketing? Local Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house cr...
What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...
Franchise brands face a unique content production challenge, as each franchisee has distinct marketing needs and local expectations to meet. The absen...
Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...
In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...
Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...
Maintaining a consistent brand image while enabling local marketing efforts can be a challenging tightrope walk. Many brands face the dilemma of ensur...
