--- title: Local Marketing Blog for Brands | CampaignDrive | Pica9 (28) description: Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets. (28) --- ![Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) Pica9 Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets. [Blog](https://www.pica9.com/blog) [ Categories ](https://www.pica9.com/blog/author/pica9/page/28#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on February 07, 2017 [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## How to Get the Most From Your Digital Asset Management Software [Read More](https://www.pica9.com/blog/get-most-out-digital-asset-management-software) [![](https://www.pica9.com/hubfs/Stock%20images/Desktop%20computers%20set%20on%20tables%20in%20classroom.jpeg) Read More ](https://www.pica9.com/blog/get-most-out-digital-asset-management-software) [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## [How to Get the Most From Your Digital Asset Management Software](https://www.pica9.com/blog/get-most-out-digital-asset-management-software) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on February 07, 2017 In order to gain a competitive advantage in 2017, brand managers need the right technology. But all MarTech is not created equal. Not just any technol... [Read More](https://www.pica9.com/blog/get-most-out-digital-asset-management-software) [![](https://www.pica9.com/hubfs/Stock%20images/Side%20view%20of%20three%20artists%20working%20on%20computer%20at%20the%20office-1.jpeg) Read More ](https://www.pica9.com/blog/4-tips-managing-brand-consistency-local-markets) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [4 Tips for Managing Brand Consistency in Local Markets](https://www.pica9.com/blog/4-tips-managing-brand-consistency-local-markets) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on February 02, 2017 Brand consistency means delivering customer experiences that authentically represent your brand's essence on a reliable, consistent basis. That's defi... [Read More](https://www.pica9.com/blog/4-tips-managing-brand-consistency-local-markets) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/2849908354_33dd8e690c_z-min.jpg) Read More ](https://www.pica9.com/blog/marketing-execution-tips-local-partners) [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) ## [5 Powerful Marketing Execution Tips for Local Partners](https://www.pica9.com/blog/marketing-execution-tips-local-partners) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on January 26, 2017 As a local marketer, your goal is to get effective campaigns launched and bring customers through your doors. McKinsey notes, while there is no "singl... [Read More](https://www.pica9.com/blog/marketing-execution-tips-local-partners) [![](https://www.pica9.com/hubfs/Stock%20images/businessman%20hand%20working%20with%20modern%20technology%20and%20digital%20layer%20effect%20as%20business%20strategy%20concept.jpeg) Read More ](https://www.pica9.com/blog/digital-asset-management-software-reviews-2017) [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## [Digital Asset Management Software Reviews for 2017](https://www.pica9.com/blog/digital-asset-management-software-reviews-2017) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on January 12, 2017 Trying to manage distributed marketing without a tool for digital asset management (DAM) is a huge challenge for brand managers and creative directors... [Read More](https://www.pica9.com/blog/digital-asset-management-software-reviews-2017) [![](https://www.pica9.com/hubfs/A_Stock%20images/brands-people-RPPdQVp-nds-unsplash.jpg) Read More ](https://www.pica9.com/blog/marketing-collateral-management-top-brands) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [3 Franchise Sales Collateral Tips from Top Brands](https://www.pica9.com/blog/marketing-collateral-management-top-brands) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on January 10, 2017 Every franchise brand manager knows a poorly-executed local marketing campaign when they see one. We've encountered ads, emails, and signs that look l... [Read More](https://www.pica9.com/blog/marketing-collateral-management-top-brands) [![](https://www.pica9.com/hubfs/Stock%20images/Group%20of%20business%20people%20in%20office%20working%20on%20project.jpeg) Read More ](https://www.pica9.com/blog/successfully-implement-digital-asset-management-system) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [Successfully Implement a Digital Asset Management System](https://www.pica9.com/blog/successfully-implement-digital-asset-management-system) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on January 05, 2017 To keep growing amounts of marketing data in check, enterprises and growing businesses implement digital asset management systems to organize, share, ... [Read More](https://www.pica9.com/blog/successfully-implement-digital-asset-management-system) [![](https://www.pica9.com/hubfs/Stock%20images/startup%20business%2c%20software%20developer%20working%20on%20computer%20at%20modern%20office-1.jpeg) Read More ](https://www.pica9.com/blog/7-critical-mrm-software-features) [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## [7 Critical Features Your MRM Software Must Have](https://www.pica9.com/blog/7-critical-mrm-software-features) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on December 22, 2016 Marketing resource management (MRM) technology allows brand managers to oversee and report on a complex mixture of marketing technologies, people, and... [Read More](https://www.pica9.com/blog/7-critical-mrm-software-features) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/bigstock-Team-of-young-marketing-manage-186848299_600x.jpg) Read More ](https://www.pica9.com/blog/4-best-mrm-tools-reviews) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [The 4 Best MRM Tools for YOUR Enterprise Needs: MRM Software Reviews](https://www.pica9.com/blog/4-best-mrm-tools-reviews) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on December 15, 2016 Today's complex marketing climate requires heavy-duty technologies. For enterprise marketing managers who are struggling to balance reporting, oversig... 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