Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
As a brand manager, you understand first-hand how much work can go into keeping your entire team on the same page. You've got the spreadsheets to prov...
Marketing may be technically defined as a "social process of value exchange," but brand managers can't measure their success with those terms. Marketi...
Often, it's relatively easy to figure out which marketing resource management (MRM) tools are being used by top brands. Many marketing software vendor...
Ever wonder why Apple's "intangible assets" are worth an estimated $141 billion? [1] Brand Equity. Brand equity is the value of your customers' percep...
As a marketer at a distributed organization, one of your greatest challenges is keeping everyone on the same page. Getting your designers, local marke...
As a brand manager, you know just how much poor asset management slows down your team. Digital asset management software is a powerhouse for getting y...
As a designer at a distributed brand, you're used to pressure coming at you from ten different directions all at once. You may face requests from bran...
Marketing resource management (MRM) is a stress-reducer for enterprise businesses. Gleanster research has found that 60% of top-performing enterprises...
