Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
Today’s marketing managers are facing pressure to produce more content and marketing assets than ever before. Not only are marketing teams asked to cr...
Amalia, a small-town franchisee of an internationally-known brand, stared at her operations spreadsheets and sighed quietly. It had been a rough quart...
Today’s brands need digital marketing. Modern consumers are “mobile-first,” or using their smartphones as a primary tool for connecting with the compa...
The cost of non-compliance is always high, and most likely much higher than you think. Recent legal action by the U.S. Federal Trade Commission (FTC) ...
A decade ago, marketing resource management (MRM) technology was the platform of choice for enterprise organizations. Today, the enterprise marketing ...
In today's competitive marketing landscape, finding the right tools to manage people, processes, and resources is crucial for success. This is especia...
As a distributed brand marketer, you're under pressure to create meaningful conversations with many different types of customers. To create meaningful...
Today’s marketers are investing more in digital marketing technology than they were a decade ago, yet there is little reason to believe that print, or...