While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ...

Marketers and designers usually have hectic schedules and multiple requests per day, making the need for digital asset management tools as essential a...

The brand compliance definition can vary from company to company, but the basic concept remains the same: Brand compliance ensures continuity in marke...

For the eighth year in a row, the franchise industry will continue to grow at an accelerated pace. American franchise brands continue to "wow" consume...

Local marketing for franchise brands is one of the major marketing hurdles that distributed organizations face. Managing hundreds or thousands of loca...

For distributed brands, one of the most complex challenges marketers are facing when it comes to growth is delivering consistent, authentic and high-c...

When it comes to building customer loyalty, marketing consistency is key. When a company delivers the same branding from location to location, the bra...

For multi-location brands, building and maintaining a consistent customer experience is key. When you successfully deliver the same great experience f...