Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
The local customer experience (CX) is a key concern for Chief Marketing Officers (CMOs), according to a soon-to-be-published new, 2017 Local Marketing...
A brand audit is an essential task in maintaining the health of brands by taking a closer look at market positioning in comparison to competitors and ...
Streamlining marketing workflows increases efficiency and productivity for marketing teams and supports long-term organizational goals. By removing wa...
Named the #1 Casual Dining Brand in the Nation's Restaurant News' "Consumer Picks Report," The Melting Pot operates 135 restaurants across 35 States, ...
For distributed brands, maintaining a deep, intimate understanding of customers is key. However, conducting regular research about customers is becomi...
Enterprise DAM or digital asset management for major companies describes the process of organizing all digital content, from internal documents to mar...
Marketing is the action or business of promoting and selling products or services, including market research and advertising. The process includes a n...
The most successful companies understand the need for brand consistency in global and local markets. An inconsistent brand can impact a customer’s or ...
