Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
Global brands are increasingly realizing the value of local marketing. Recent studies reveal that some of the world’s most recognized brands, includin...
For the owners and operators of franchise businesses, success rests on the ability to establish and maintain a relationship with customers that will r...
Enterprise MRM tools can help marketing teams, particularly those that are geographically distributed, manage the design and delivery of marketing cam...
Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...
Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers. Balancing corporate a...
Marketing resource management (MRM), the coordination of people, processes, and assets for marketing, is evolving in response to a rapidly changing ma...
Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable...
Enterprise marketing executives face numerous challenges as globalization increases competition across all industries. Evolving cultural shifts are al...
