Pica9 is a cloud-based distributed marketing tool for national marketers and designers to deliver on-brand assets and ensure brand compliance in local markets.
Are you proud of your brand? In recent years, an increasing number of distributed brands have prioritized marketing activities that bolster brand equi...
You just invested in a distributed marketing automation tool – now what? What do you need to know right now to escalate the creative potential of the ...
How often has your brand management team poured heart, soul, and budget into a campaign that your local affiliates don't care about? Watching marketin...
Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...
What do logos and legal copy have it common? Both elements are the cornerstones of any piece of marketing collateral. If local affiliates misuse eithe...
As a brand manager, you're tasked with one of the toughest marketing challenges, and likely, even your boss agrees. One 2016 American Marketing Associ...
Did you know that nearly 1 in 6 franchise marketing professionals aren't sure how their current marketing strategy stacks up to last year's? While the...
Every brand will be running some kind of holiday campaign this season. Consumers expect it and brands prioritize it. However, not every holiday campai...
