As a brand manager, it can sometimes be hard to appreciate great marketing for what it is. You know first-hand the amount of approvals, coordination, ...

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

If a world-renowned expert in astronomy were to make a prediction about our celestial future, there's a good chance that this expert would be wrong.

From franchise owners to dealers, the success of your brand lies in the hands of your local marketers.

Have you ever seen an example of great local marketing done by a franchise brand?

A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...