<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=763709103798427&amp;ev=PageView&amp;noscript=1">
Kevin Groome Kevin Groome
Founder, Pica9
Picture of Kevin Groome
By Kevin Groome on April 14, 2011

Hotels and Hospitality - Another Great Year?

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on April 14, 2011

2010 has been a fantastic year in the hotel and hospitality industry. Based on our analysis of publicly available financial information, few hotels ha...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on April 06, 2011

Traditionally, hotels and restaurants have hired creative agencies to develop marketing campaigns and creative collateral. The process of deploying ma...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on March 11, 2011

Simply calculating ROI without considering all associated revenues (near term and long term) and all associated expenses (like marketing overhead and ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on February 15, 2011

Working as much as we do with hotels and restaurants, it has been encouraging over the past six months or so to see the signs of economic rebound. Gro...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on January 26, 2011

We all know brand awareness matters a lot, but it is always difficult to attribute conversion value to our various marketing activities. So how can br...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on January 21, 2011

Since many of our clients are global brands, our local marketing automation platforms must support multiple languages. When supporting multiple langua...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on December 09, 2010

It's the holiday season, and this year, consumers are demanding special offers and promotions more than ever. But what used to be a seasonal phenomeno...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on November 03, 2010

The holiday season is approaching, and Pica9 is revving its engines in preparation for the next quarter. As we continue building and maintaining local...

Read More
Get updates
Subscribe to our Blog to receive insights in your inbox.