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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on February 15, 2011

The Virtuous Cycle in Hospitality Marketing

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By Kevin Groome
on February 15, 2011

Working as much as we do with hotels and restaurants, it has been encouraging over the past six months or so to see the signs of economic rebound. Gro...

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By Kevin Groome
on January 26, 2011

We all know brand awareness matters a lot, but it is always difficult to attribute conversion value to our various marketing activities. So how can br...

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By Kevin Groome
on January 21, 2011

Since many of our clients are global brands, our local marketing automation platforms must support multiple languages. When supporting multiple langua...

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By Kevin Groome
on December 09, 2010

It's the holiday season, and this year, consumers are demanding special offers and promotions more than ever. But what used to be a seasonal phenomeno...

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By Kevin Groome
on November 03, 2010

The holiday season is approaching, and Pica9 is revving its engines in preparation for the next quarter. As we continue building and maintaining local...

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By Kevin Groome
on July 15, 2010

I have to confess to a character flaw that's fairly well known here at Pica9. I'm a fool for customer support. I just love to drop what I'm doing (a s...

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By Kevin Groome
on May 10, 2010

I've always been taken by singers who have extraordinary vocal range. To span multiple octaves with grace, strength and apparent ease - that's always ...

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By Kevin Groome
on May 07, 2010

I just spent a mind-numbing few hours filling out a Due Diligence document for the IT department of one of our oldest and dearest clients. Now, trust ...

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