Nearly 600 people showed up to attend the Henry Stewart conference on Digital Asset Management in Midtown Manhattan earlier this month. So what were t...

This month marks the fifth client upgrade to the newest version of Pica9’s local marketing automation platform- CampaignDrive3. The migration marks a ...

Today Pica9 publicly announced its partnership with, and win of, WellBiz Brands Inc. - one of the largest health and wellness franchise organizations ...

If you’re like most brand managers you’re itching to get your message out on your social channels, but justifiably nervous - and rightly so. With your...

Everybody loves a discount, right? Well, not necessarily. People love value, and while value is often delivered in the form of a discount, it certainl...

2010 has been a fantastic year in the hotel and hospitality industry. Based on our analysis of publicly available financial information, few hotels ha...

Traditionally, hotels and restaurants have hired creative agencies to develop marketing campaigns and creative collateral. The process of deploying ma...

Simply calculating ROI without considering all associated revenues (near term and long term) and all associated expenses (like marketing overhead and ...