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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on January 01, 2021

6 Important Digital Asset Management Trends for 2021

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By Kevin Groome
on January 01, 2021

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

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By Kevin Groome
on October 05, 2020

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

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By Kevin Groome
on September 28, 2020

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

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By Kevin Groome
on June 30, 2020

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Kevin Groome
on December 11, 2019

Four Ways To Manage Small User Communities in Minutes Per Month.

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By Kevin Groome
on November 27, 2019

Three tips for getting in front of your local customers

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By Kevin Groome
on November 05, 2019

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

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By Kevin Groome
on July 19, 2019

With the rise of CRM systems and Big Data, the promise of AI is dominating marketing discussions these days. But the backlash against the excessive or...

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