So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

Template installation is a crucial step in the local marketing automation process.

I recently sat in on a beta-user training session with a Pica9 customer in the banking industry, to see how their power users responded to the launch ...

By now, most people are familiar with the definition of digital asset management and have a basic sense of the history of this category of software. T...

For more than a decade now, the “in-sourcing” trend in marketing and advertising has been gathering impressive steam. Clients both major and minor, ac...

Having spent almost two decades working with great companies on big, marketing-oriented DAMs, I’ve had the chance to see great brand-management system...

DAM Vendors and consultants have long emphasized the need to monitor DAM usage closely. But when I began searching for data on specific benchmarks tha...

Four Ways To Manage Small User Communities in Minutes Per Month.