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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on October 10, 2022

A Practical Guide For Moving From Local Marketing Chaos to Confidence

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By Kevin Groome
on October 10, 2022

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

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By Kevin Groome
on May 07, 2022

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

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By Kevin Groome
on August 30, 2021

One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn't take us long to un...

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By Kevin Groome
on August 27, 2021

Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mech...

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By Kevin Groome
on August 27, 2021

According to expert estimates, close to 75% of hotel demand is driven by online activity. For decades now, leading hotel companies like Marriott Inter...

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By Kevin Groome
on August 25, 2021

Back in 2008, as the world was heading into the financial meltdown, we began working with a leading wealth management firm to help streamline local ma...

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By Kevin Groome
on July 14, 2021

If you’re involved with content creation, you’ve probably already heard the rising chorus of enthusiasm for modular content—that is, small content com...

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