When you're supporting a large community of local marketers, approval workflow processes can be a critical brand management tool. They can also be the...

If you’ve ever worked in the Support Center for a multi-unit restaurant brand, then you’re familiar with the perennial challenge of building localized...

Technology analysts have predicted that artificial intelligence (AI) will transform pretty much every domain of human activity.

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated desig...

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...