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Kevin Groome Kevin Groome
Founder, Pica9
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By Kevin Groome on November 21, 2024

3 Reasons Your Franchise Locations Aren't Building Brand Equity

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By Kevin Groome
on November 21, 2024

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ...

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By Kevin Groome
on October 17, 2024

For bank relationship managers, the annual review of a corporate banking relationship can feel like a time-consuming and often thankless chore. But if...

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By Kevin Groome
on October 17, 2024

If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising res...

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By Kevin Groome
on October 09, 2024

You’ve heard the hype—and the horror stories. Now it’s time to get to work using AI features in your local marketing system to save your brand team pr...

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By Kevin Groome
on October 07, 2024

When you're supporting a large community of local marketers, approval workflow processes can be a critical brand management tool. They can also be the...

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By Kevin Groome
on September 09, 2024

If you’ve ever worked in the Support Center for a multi-unit restaurant brand, then you’re familiar with the perennial challenge of building localized...

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By Kevin Groome
on August 19, 2024

Technology analysts have predicted that artificial intelligence (AI) will transform pretty much every domain of human activity.

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By Kevin Groome
on June 02, 2023

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

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