--- title: Local Marketing Blog for Brands | CampaignDrive | Charles Groome (2) description: Everything local marketing for major brands. Pica9's local marketing blog has exclusive content to help control distributed marketing and drive local sales. (2) --- Charles Groome [Blog](https://www.pica9.com/blog) [ Categories ](https://www.pica9.com/blog/author/charles-groome/page/2#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on September 24, 2015 ## How to Master Local Media for your Brand [Read More](https://www.pica9.com/blog/how-to-master-local-media-for-your-brand) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/2981414.png) Read More ](https://www.pica9.com/blog/how-to-master-local-media-for-your-brand) ## [How to Master Local Media for your Brand](https://www.pica9.com/blog/how-to-master-local-media-for-your-brand) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on September 24, 2015 Local media outlets are more important than ever to the marketing strategies of national brands. Brand marketers need to leverage these channels to co... [Read More](https://www.pica9.com/blog/how-to-master-local-media-for-your-brand) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/1426757-1.jpg) Read More ](https://www.pica9.com/blog/the-truth-about-the-global-local-balance-in-hospitality-marketing) ## [The Truth About the Global-Local Balance in Hospitality Marketing](https://www.pica9.com/blog/the-truth-about-the-global-local-balance-in-hospitality-marketing) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on September 17, 2015 Hotel companies must overcome considerable challenges to balance the global and local dimensions of their brands. They need solutions to make the bala... [Read More](https://www.pica9.com/blog/the-truth-about-the-global-local-balance-in-hospitality-marketing) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/1413306-1.png) Read More ](https://www.pica9.com/blog/3-steps-to-improve-your-co-op-marketing-efforts) ## [3 Steps to Improve Your Co-Op Marketing Efforts](https://www.pica9.com/blog/3-steps-to-improve-your-co-op-marketing-efforts) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on September 09, 2015 [Read More](https://www.pica9.com/blog/3-steps-to-improve-your-co-op-marketing-efforts) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/4936597_orig-1.png) Read More ](https://www.pica9.com/blog/the-food-and-beverage-print-mix) ## [The Food and Beverage Print Mix](https://www.pica9.com/blog/the-food-and-beverage-print-mix) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on April 08, 2015 We analyzed 380 restaurants and results are in! [Read More](https://www.pica9.com/blog/the-food-and-beverage-print-mix) [Read More ](https://www.pica9.com/blog/print-still-isnt-dead) ## [Print Still Isn't Dead](https://www.pica9.com/blog/print-still-isnt-dead) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on March 23, 2015 A recent Wall Street Journal article put print inserts front and center. The piece, which was about the endurance of newspaper circulars in the age of... [Read More](https://www.pica9.com/blog/print-still-isnt-dead) [![](https://www.pica9.com/hubfs/Stock%20images/Portrait%20of%20technician%20working%20on%20laptop%20in%20server%20room.jpeg) Read More ](https://www.pica9.com/blog/tips-for-talking-to-it) ## [Tips For Talking To IT](https://www.pica9.com/blog/tips-for-talking-to-it) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on March 21, 2015 So you want an ad builder. You've done your research, gotten approval from the CMO, narrowed your options down to two or three vendors. And now...it's... [Read More](https://www.pica9.com/blog/tips-for-talking-to-it) [Read More ](https://www.pica9.com/blog/print-media-sees-resurgence-in-2015) ## [Print Media Sees Resurgence In 2015](https://www.pica9.com/blog/print-media-sees-resurgence-in-2015) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on February 09, 2015 Just over a month into the new year, and already it's apparent that those end-of-year predictions about a print resurgence have some merit. Last month... [Read More](https://www.pica9.com/blog/print-media-sees-resurgence-in-2015) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/4434233_orig.png) Read More ](https://www.pica9.com/blog/automotive-2015-marketing-trends) ## [Infographic: Automotive 2015 Marketing Trends](https://www.pica9.com/blog/automotive-2015-marketing-trends) By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on January 20, 2015 As we mentioned in a previous post, Local Marketing Automation is becoming increasingly popular with the auto industry. Auto-body shops and independen... [Read More](https://www.pica9.com/blog/automotive-2015-marketing-trends) [Prev](https://www.pica9.com/blog/author/charles-groome/page/1) [All posts](https://www.pica9.com/blog/all) [Next](https://www.pica9.com/blog/author/charles-groome/page/3) ##### Get updates Subscribe to our Blog to receive insights in your inbox. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1072593219/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=1097986&fmt=gif)