One of the keys to improving customer response rates is to deliver relevant, contextual messages. Marketers need to leverage local contexts to create ...
Local media outlets are more important than ever to the marketing strategies of national brands. Brand marketers need to leverage these channels to co...
Hotel companies must overcome considerable challenges to balance the global and local dimensions of their brands. They need solutions to make the bala...
A recent Wall Street Journal article put print inserts front and center. The piece, which was about the endurance of newspaper circulars in the age of...
So you want an ad builder. You've done your research, gotten approval from the CMO, narrowed your options down to two or three vendors. And now...it's...
Just over a month into the new year, and already it's apparent that those end-of-year predictions about a print resurgence have some merit. Last month...
