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Charles Groome
Picture of Charles Groome
By Charles Groome on September 24, 2015

How to Master Local Media for your Brand

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Picture of Charles Groome
By Charles Groome
on September 24, 2015

Local media outlets are more important than ever to the marketing strategies of national brands. Brand marketers need to leverage these channels to co...

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Picture of Charles Groome
By Charles Groome
on September 17, 2015

Hotel companies must overcome considerable challenges to balance the global and local dimensions of their brands. They need solutions to make the bala...

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