CampaignDrive by Pica9 is a SaaS platform designed to streamline and simplify brand management and marketing collateral creation for multi-location businesses.
Its primary purpose is to enable organizations to maintain brand consistency across all marketing materials while empowering local teams and partners to customize content within predefined guidelines.
The platform offers tools for template creation, asset management, and collaborative workflows, ensuring that all stakeholders can efficiently produce on-brand, localized marketing materials.
By centralizing brand assets and providing a user-friendly interface, CampaignDrive reduces the time and effort required to create compliant campaigns, enhances brand control, and improves marketing agility. It is particularly beneficial for distributed teams, franchises, or multi-location businesses seeking to scale their marketing efforts while maintaining a cohesive brand identity.
The CampaignDrive platform comprises nine primary components, which work together to help you create a one-stop-shop marketing toolkit that meets all the needs of your local marketers (franchisees, resellers, distributors, etc.)
- Digital Asset Management (DAM): CampaignDrive provides a centralized repository for storing, organizing, and accessing brand assets such as logos, images, templates, and documents. This ensures all users have access to the latest, approved materials, maintaining brand consistency.
- Template Creation and Customization: The platform offers robust tools for designing customizable print, digital, HTML and email templates that adhere to brand guidelines. Users can localize or personalize content while staying within predefined parameters, ensuring compliance and flexibility.
- Content Database: The Content Database enables fast, fool-proof document generation, with auto-population of templates with pre-approved, brand-compliant text and image. The database integrates via an Open API with local directory (LDAP), product (PIM) and creative content systems to help you achieve high levels of messaging consistency at very large scale.
- Multi-Channel Campaign Execution: The platform supports the creation and distribution of marketing materials across various channels, including digital, social media, and email, ensuring cohesive campaigns tailored to different mediums.
- Collaborative Workflows: CampaignDrive streamlines collaboration with approval workflows and role-based permissions. Teams can review, edit, and approve marketing materials efficiently, reducing bottlenecks and improving productivity.
- Print and Merchandise Ordering Workflows: CampaignDrive simplifies print production by integrating print ordering workflows. Users can request, approve, and manage print materials directly within the platform, ensuring accuracy and consistency in printed collateral. CampaignDrive also allows administrators to set up storefronts of branded merchandise offerings and route orders to one or multiple vendors for fulfillment, with ecommerce or on-account billing.
- Content Segmentation and Syndication: CampaignDrive allows you to organize your marketing community and marketing content to ensure that users are prompted to use the content that’s current and most appropriate to their needs.
- Dashboard Reporting: CampaignDrive gives administrators a real-time view into activity across the marketing ecosystem, so you can see at a glance which document types, messages and assets are gaining the most traction, and which regions, locations and users are leading the way in the activation of your brand.
- Administrative Controls: CampaignDrive allows you to tailor the look-and-feel, information architecture, user-roles, and interface copy to meet your brand’s unique needs.
