Global Leader in the Beverage Category Aims for a Truly Self-Service Brand-to-Local Solution

Overview

As the world’s premier provider of lager for more than a century and a half, this multinational brand family occupies a unique leadership position in the beverage industry—and it has built on that proud foundation in the United States, where it purveys more than three dozen iconic brands, through a network of more than 500 distributors.

Well versed in the complexities of brand-to-local production, the marketing team knew that the best way to maximize marketing-operations efficiencies was to put in place a truly self-service platform, one that would be intuitive and speedy both for distributors in the field and for creatives at HQ.

After an extensive evaluation process, they selected CampaignDrive as the foundation of their new Point-of-Sale (POS) library.