Profile: SaaS Local Marketing Automation

Brands have to be increasingly agile in helping dealers and franchisees run marketing campaigns that drive business results. SaaS marketing platforms let brands scale their marketing programs to meet the demand from the field.

In this profile from CIOReview, industry analysts examine how Pica9’s CampaignDrive system has become the leading SaaS marketing solution to address the local marketing needs of multi-location brands.