With the Marketing Tech Insights award for Pica9, the pattern of enterprise SaaS providers being recognized in the marketing technology landscape continues. This marks a change from the long-established trend of large companies relying on custom development projects to build their MarTech platforms.
Now, major enterprises are finding that SaaS marketing systems can offer major advantages over custom-built software. Some of the benefits that standard platforms like Pica9’s CampaignDrive provide are automatic software upgrades, better reliability and flexible system settings. These benefits help brands enhance innovation in their marketing by reducing the time and complexity involved in pursuing new opportunities.