Key Features

For over 10 years, Pica9 local marketing automation systems have been employed by hospitality brands worldwide to protect brand integrity and decrease the costs and turnaround times of local property advertising and marketing initiatives.

One-Stop-Shop
With hotel brand extranets growing by leaps and bounds, the last thing a local marketer needs is a hodgepodge of different marketing tools. That's why Pica9 systems have the capability to produce every type of marketing a local property could conceivably need--from traditional print collateral, to online flash banners and websites; from customized email to broadcast TV; from dynamically sized print ads to search engine, SMS and beyond. And because all of these tools draw upon the same central repositories of creative content, brand assets, and offers, Pica9 makes the much-discussed promise of multi-channel marketing a practical reality for local properties today.

Brand-Specific Architecture
There's nothing more frustrating to a property-level user than to wander through large libraries of brand assets and other digital files, in the hunt for a document or image appropriate to her needs. Pica9 systems are organized to present users with a small collection of the most relevant and appropriate campaigns, images, and creative content. The result: average time-to-creation for most document types on our systems averages well under 10 minutes. That's a brand-compliant, publication-ready marketing piece configured and submitted in less time than a coffee-break.

Highly Configurable Approval Processes
Securing brand approval has always been the bane of the local marketer's existence. But with Pica9, approval loops are configured to provide fast, efficient response--often same-day. Approval loops are automatically customized by brand, region, and content category. Approvers can modify ads on the fly, or require the local marketer to make revisions. Approval loops can even be outfitted with check-in/check-out facilities to ensure that the approver a user selects is ready to respond in real time.

Integrated Offer Management
To keep pace with today's increasingly competitive environment, local marketers need to invent attention-getting offers for their properties quickly and easily. Brands, meanwhile, need oversight to ensure that each offer executes on the brand objective and adheres to revenue management goals and best practices. Pica9's offer management system strikes this balance perfectly, giving brand administrators the ability to configure highly specific offer-creation rules, and setting up dedicated approval processes for offers whenever required. The system also enables users to select from brand-approved marketing channels for their offers to ensure that the offer is not only compliant with brand objectives and best-practices, but also gets the exposure it deserves.

Multilanguage Capabilities
Most hotel brands today are global; the brand-management system has to be as well. That's why Pica9 today supports document generation in more than two dozen languages--including Chinese, Japanese, Arabic and other non-Western character sets.