Brands are creating more marketing assets than ever before – both at headquarters and in the field. Marketers must learn how to handle all of the new formats and high volumes of digital assets that they’re being asked to deal with every day.
This recent report from Forrester reveals the best practices to manage marketing assets and achieve your brand’s goals – even if you’re dealing with assets from all over the globe. Learn what processes and systems the biggest brands are using to improve usage of their high-value assets with Five Marketing Asset Management Secrets.
Read the full report
“Marketers know that their content assets are littered across numerous systems, shared drives with agencies, and repositories used by local markets. They also know that this hurts their effectiveness, and now the pain is becoming unbearable.”
Forrester, Five Marketing Asset Management Secrets, Ryan Skinner, 21 February 2017
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