Digital asset management continues to gain the attention of marketers at large brands, which means marketing leaders need clarity on what types of solutions exist and how to use them to improve marketing performance.
The Market Guide for Digital Asset Management – featuring research from Gartner – introduces the new category of Distributed DAM and explains how these systems enable marketers to scale brand-compliant marketing to their agents, dealers and franchise networks.
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“As marketers scale their global operations, they need to balance the requirements of the centralized control that drives brand consistency, efficiency and compliance with the delegated authority that allows distributed entities — for example, brands, business units and channel partners — to localize and tailor content and take custody of its final distribution.”
Gartner, Market Guide for Digital Asset Management, Jake Sorofman, Andrew Frank, 16 November 2016
The types of digital asset management systems that brands can purchase
How different vendors compare in terms of functionality, customer-fit and size
What marketers at distributed brands should be looking for in Distributed DAM systems