Learn from the assets and templates that field marketers use the most. CampaignDrive’s Top 5 Reports allow you to fine-tune your creative production process and identify ways to optimize your local marketing results.
Track each template’s effect on the bottom line with fully-customizable ROI reports. Correlate location-level revenue figures with template cost-savings to learn which creative types bring you the most bang for your buck.
Get smart about your field marketing campaigns with metrics that let you see when, where and how local marketers use brand assets. Timeline reports help you understand the peaks and troughs in user demand so you can time your creative launches to those natural ebbs and flows.
Pinpoint the most active field marketers and the templates or assets they like to use. These “power users” can help you decide how to refine your creative to meet emerging needs in the field.
View usage trends in real-time to identify which regions and segments are getting maximum value from the system. Drill down to see activity by brand, region or location, and choose your desired date-range: from intra-day to multi-year.
Track each local marketer’s activity with a complete view of individual actions. Respond to particular requests from field marketers and pinpoint their needs to give them superior marketing support.
Export your usage data for easy inclusion in external reports. Download reporting graphs and charts with your brand colors in a variety of formats to make your updates for brand leadership even easier.
Keep local email marketing under control with snapshots of critical metrics for your brand’s email outreach. Track global data – like list churn – across the brand, while field marketers can use their own statistics to make decisions locally.
Attach tracking to tags to your landing pages to capture key metrics around user engagement like bounce rate, time on site, exit pages, and more. CampaignDrive works with industry leading web analytics solutions including Google Analytics.