SaaS is the wave of the future in software, in companies large and small. In fact, the experts at Gartner tell us that even the largest companies (over $1 billion in revenue) will be adopting SaaS solutions for the majority of their software needs by 2020.
Local marketing automation systems are going SaaS now as well. But along the way, you have to watch out for vendors who are yet to make — or perhaps never really intended to make — the full transition to SaaS.
Here are five ways to tell if a local marketing automation solution is “half-SaaSed.”
With the advent and maturation of SaaS business models, great advantages are now available to customers in terms of functionality, efficiency, stability, security and more. But the evolution to SaaS takes serious, sustained investment and commitment from vendors. Make sure those investments have been made—and made wholly—to avoid getting entangled in a “half-SaaS” relationship.
Learn how SaaS local marketing systems help the top performing brands improve marketing consistency, distribute creative assets to their franchisees or dealers and increase efficiencies in studio production.